Clicks
Flyer
Home
Blog
Glossary
Tools
Comparisons
Sign In
Get Started
Home
Blog
Glossary
Tools
Comparisons
Sign In
Get Started
195+ Terms
Mobile Advertising Glossary
Your complete guide to mobile marketing terminology. From basic concepts to advanced metrics.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A B Testing
→
Active Users
→
Ad Creative
→
Ad Exchange
→
Ad Fraud
→
Ad Impression
→
Ad Inventory
→
Ad Network
→
Ad Placement
→
Ad Revenue
→
Ad Server
→
Ad Spend
→
Ad Unit
→
Adtech
→
Advertiser
→
Advertising Id
→
Affiliate Marketing
→
App Install
→
App Install Campaign
→
App Store Optimization
→
Arpdau
→
Arppu
→
ARPU
→
Aso
→
Att
→
Attribution
→
Attribution Window
→
Audience Network
→
Audience Segment
→
Automated Bidding
→
B
Banner Ad
→
Baseline
→
Behavioral Targeting
→
Bid
→
Bid Floor
→
Bid Landscape
→
Bid Request
→
Billing Event
→
Blacklist
→
Bot Traffic
→
Bounce Rate
→
Brand Awareness
→
Brand Lift
→
Brand Safety
→
Burst Campaign
→
C
Cac
→
Campaign Budget
→
Campaign Objective
→
Carousel Ad
→
Churn
→
Click Fraud
→
Click Injection
→
Click Spamming
→
Click Through Rate
→
Cohort
→
Completion Rate
→
Contextual Advertising
→
Contextual Targeting
→
Conversion
→
Conversion Funnel
→
Conversion Rate
→
Conversion Value
→
Cost Per Action
→
Cost Per Click
→
Cost Per Engagement
→
Cost Per Install
→
Cost Per Mille
→
Cost Per View
→
Cpa
→
CPI
→
Creative Fatigue
→
Cross Device Tracking
→
CTR
→
Custom Audience
→
Cvr
→
D
Daily Active Users
→
Data Management Platform
→
Dau
→
Day Parting
→
Deep Link
→
Deferred Deep Link
→
Demand Side Platform
→
Demographic Targeting
→
Deterministic Matching
→
Device Fingerprinting
→
Device Id
→
Direct Response
→
Display Advertising
→
DSP
→
Dynamic Creative
→
E
eCPM
→
Engagement Rate
→
Event Tracking
→
F
Fill Rate
→
Fingerprinting
→
First Open
→
First Party Data
→
Fraud
→
Fraud Detection
→
Frequency
→
Frequency Cap
→
Frequency Capping
→
G
Gaid
→
Geo Targeting
→
I
Idfa
→
Idfv
→
Impression
→
Impression Share
→
In App Advertising
→
In App Event
→
In App Purchase
→
Incrementality
→
Install Rate
→
Interstitial Ad
→
Inventory
→
Ipm
→
K
K Factor
→
Keyword Targeting
→
L
Last Click Attribution
→
Lifetime Value
→
Look Back Window
→
Lookalike
→
Lookalike Audience
→
LTV
→
M
Machine Learning Bidding
→
Mau
→
Mediation
→
Mmm
→
MMP
→
Mobile Attribution
→
Mobile Measurement Partner
→
Monthly Active Users
→
Multi Touch Attribution
→
N
Native Advertising
→
O
Offerwall
→
Organic Install
→
Organic Uplift
→
P
Pacing
→
Paid Install
→
Payback Period
→
Performance Marketing
→
Placement Optimization
→
Playable Ad
→
Post Install Event
→
Postback
→
Predictive Analytics
→
Privacy Sandbox
→
Privacy Threshold
→
Programmatic
→
Programmatic Advertising
→
Publisher
→
Push Notification
→
Q
Quality Score
→
R
Re Attribution
→
Re Engagement
→
Reach
→
Real Time Bidding
→
Remarketing
→
Retargeting
→
Retention
→
Retention Rate
→
Return On Ad Spend
→
Revenue Per Install
→
Rewarded Ad
→
Rewarded Video
→
Rich Media Ad
→
ROAS
→
S
SDK
→
Second Party Data
→
Session
→
Session Depth
→
Skadnetwork
→
SKAN
→
Soft Launch
→
Source App
→
SSP
→
Stickiness
→
Supply Path Optimization
→
Supply Side Platform
→
T
Targeting
→
Third Party Data
→
Time To Install
→
Tracking Link
→
Traffic Quality
→
U
Unattributed Install
→
Unique User
→
User Acquisition
→
User Retention
→
V
Video Ad
→
View Through Attribution
→
View Through Rate
→
Viewability
→
W
Waterfall
→
Whitelist
→
Win Rate
→