Overview
Kochava and AppsFlyer are both top-tier MMPs, but they cater to different needs. Kochava emphasizes data ownership and customization for enterprise clients, while AppsFlyer offers the largest partner ecosystem and most polished user experience. This comparison helps enterprise marketers choose the right fit.
Feature Comparison
| Feature | Kochava | AppsFlyer |
|---|---|---|
| Market Position | Enterprise-focused | Market leader Larger |
| Data Ownership | Full ownership Winner | Platform-hosted |
| Partner Integrations | 3,500+ | 10,000+ Winner |
| Customization | Highly customizable Winner | Standardized |
| SKAN Support | Very Good | Excellent Winner |
| Fraud Prevention | Traffic Verifier | Protect360 Winner |
| UI/UX | Functional | Polished Winner |
| Raw Data Access | Full access Winner | Tiered access |
Kochava Strengths
- Data ownership: You own your data completely, not the platform
- Customization: Highly configurable for unique enterprise needs
- IdentityLink: Advanced cross-device identity resolution
- Marketers Operating System: Unified platform for all marketing data
- Pricing flexibility: Often more competitive for high-volume apps
AppsFlyer Strengths
- Partner ecosystem: Largest integration network in the industry
- SKAN Conversion Studio: Best iOS 14+ attribution tools
- Protect360: Industry-leading fraud prevention
- User experience: More intuitive interface and onboarding
- Community & resources: Extensive documentation and support
Enterprise Considerations
Choose Kochava When:
- Data ownership and privacy are top priorities
- You need highly customized attribution logic
- Building a unified marketing data infrastructure
- Cost efficiency at very high volumes matters
Choose AppsFlyer When:
- You work with many ad partners
- iOS is a significant market (SKAN expertise)
- Team needs an intuitive, polished platform
- Fraud prevention is a major concern
Pricing
Both offer enterprise pricing based on attributed installs and features. Kochava tends to be more flexible on pricing structure and may be more cost-effective for very high-volume apps. AppsFlyer has more standardized tiers but offers comprehensive feature packages.