Targeting Capabilities
- Behavioral segmentation
- Lookalike audience modeling
- Geo and demographic targeting
- Device and OS targeting
- Custom audience uploads
Targeting Options
Behavioral
Target based on in-app actions, purchase history, engagement patterns, and predicted LTV.
Geographic
Country, region, city, or radius targeting. Optimize bids by location performance.
Demographic
Age, gender, language, and interest-based targeting where available.
Device
iOS vs. Android, device model, OS version, and connection type targeting.
Lookalike Audiences
Find more users like your best customers with AI-powered lookalike modeling:
- Seed audiences: Define your highest-value users
- Signal analysis: Our AI identifies common attributes
- Expansion: Find similar users across networks
- Optimization: Continuously improve based on results
Lookalike Sources
- High LTV users
- Recent purchasers
- High engagement users
- Custom segments
Audience Segmentation
Create powerful segments based on multiple criteria:
- Acquisition source: Users from specific channels
- Behavior: Actions taken in-app
- Value: Revenue tiers and LTV buckets
- Engagement: Session frequency, time in app
- Lifecycle: New, active, lapsed, churned
Exclusion Targeting
Avoid wasting budget on the wrong users:
- Exclude existing users from UA campaigns
- Block fraudulent device IDs
- Suppress low-quality sources
- Remove converted users from retargeting
Privacy-First Approach
Our targeting works within privacy frameworks:
- SKAN-compatible strategies
- Contextual targeting options
- First-party data activation
- GDPR and CCPA compliant