Automation Capabilities
- Performance-based triggers
- Scheduled actions
- Custom rule builder
- Multi-condition logic
- Action notifications
10+
Hours Saved Weekly
24/7
Optimization Coverage
0
Missed Optimizations
Example Rules
IF CPI > $5 for 48 hours
THEN Pause campaign and notify team
THEN Pause campaign and notify team
IF ROAS > 150% with 1000+ installs
THEN Increase budget by 20%
THEN Increase budget by 20%
IF CTR drops 30% week-over-week
THEN Flag creative for refresh
THEN Flag creative for refresh
Trigger Types
Performance Triggers
- CPI above/below threshold
- ROAS targets
- Install volume thresholds
- Retention benchmarks
- Spend limits
Time-Based Triggers
- Specific time of day
- Day of week
- Campaign age
- Days since last action
Comparison Triggers
- Week-over-week changes
- Day-over-day variance
- Against campaign average
- Against benchmark
Available Actions
- Pause: Stop campaigns, ad sets, or creatives
- Resume: Restart paused items
- Budget change: Increase or decrease by % or fixed amount
- Bid change: Adjust bids up or down
- Notify: Send alerts via email/Slack
- Tag: Add labels for organization
Rule Builder
Create sophisticated rules with our visual builder:
- AND/OR condition logic
- Multiple conditions per rule
- Nested condition groups
- Rule testing before activation
- Priority ordering
Safety Controls
- Frequency limits (max actions per day)
- Minimum data thresholds
- Approval workflows for major changes
- Easy rule pause/resume
- Full action audit log