Global Expansion Tools
- 180+ country targeting
- Localized creative management
- Regional network expertise
- Currency and timezone handling
- Market-specific benchmarks
Why Go Global?
Your home market has limits. Global expansion unlocks new growth potential, diversifies revenue, and often provides more efficient CPIs. But international UA requires understanding local markets, channels, and user behavior.
Regional Insights
North America
Highest LTV, premium CPIs. Strong on Meta, Google, TikTok. English-only creatives work. Privacy-focused (CCPA).
Europe
Diverse languages, localization critical. GDPR compliance required. Strong iOS presence. UK, DE, FR are top markets.
LATAM
Growing market, lower CPIs. Portuguese (Brazil) and Spanish needed. Strong Android. Payment methods vary.
APAC
Largest market by users. China separate ecosystem. Japan/Korea high LTV. India huge volume, lower LTV.
Expansion Strategy
1. Market Research
Understand market size, competition, user preferences, and monetization potential before launching. Not all markets are equal.
2. Localization
Beyond translation: adapt creative concepts, payment methods, and even product features for local markets. Cultural nuances matter.
3. Channel Selection
Different regions favor different channels. TikTok dominates in SEA, Line is essential in Japan, VK matters in Russia.
4. Test and Learn
Start with limited budget to validate market potential before scaling. Use soft launch approach for new geos.
Localization Checklist
- App store listing translation
- In-app content localization
- Creative assets in local language
- Local payment methods
- Customer support coverage
- Legal/compliance review
Common Expansion Mistakes
- Skipping localization: English-only limits reach
- Wrong channel mix: US playbook doesn't work everywhere
- Ignoring timezones: Campaigns need local optimization
- One-size LTV: Value varies dramatically by market
- Compliance gaps: GDPR, local data laws
Expand Globally
Launch in new markets with ClicksFlyer's global expertise and local insights.
Get Started Free