Overview
Singular and Branch serve different primary purposes but have overlapping features. Singular focuses on marketing analytics and ROI measurement, while Branch specializes in deep linking with attribution capabilities. Understanding their core strengths helps you choose the right solution.
Feature Comparison
| Feature | Singular | Branch |
|---|---|---|
| Primary Focus | ROI Analytics | Deep Linking Leader |
| Attribution | Comprehensive | Comprehensive |
| Deep Linking | Basic | Industry-leading Winner |
| Cost Aggregation | Excellent Winner | Limited |
| Creative Analytics | Advanced Winner | Basic |
| Web-to-App | Good | Excellent Winner |
| Cross-Platform | Good | Excellent Winner |
| Fraud Prevention | Good | Basic |
Singular Strengths
- Cost aggregation: Pulls spend data from 1000+ sources automatically
- ROI analytics: Unified view of marketing ROI across all channels
- Creative reporting: Granular creative-level performance analysis
- ETL capabilities: Advanced data export and warehousing
- Marketing intelligence: Competitive benchmarking tools
Branch Strengths
- Deep linking: Best-in-class deferred and contextual deep links
- Web-to-app journeys: Seamless transitions from web to app
- QR codes: Smart QR code generation with deep link support
- Cross-platform: Unified user identity across devices
- Referral programs: Built-in tools for viral growth
Use Case Recommendations
Choose Singular When:
- Marketing ROI measurement is the primary goal
- You need unified cost data from many sources
- Creative-level performance analysis is important
- Building custom dashboards and data pipelines
Choose Branch When:
- Deep linking is critical for user experience
- Web-to-app conversion is a key focus
- Building referral and sharing features
- Cross-platform user journeys matter
Can You Use Both?
Yes, many companies use both platforms together. Branch handles deep linking and web-to-app flows, while Singular manages cost aggregation and ROI analytics. They integrate with each other and with major MMPs like AppsFlyer and Adjust.