Testing Features
- Controlled split testing
- Statistical significance calculation
- Multi-variant testing (A/B/n)
- Automated winner selection
- Sequential testing support
What You Can Test
Creatives
Compare different creative concepts, hooks, CTAs, and formats
Audiences
Test audience segments, lookalikes, and targeting parameters
Bidding
Compare bid strategies, target CPIs, and optimization goals
Test Setup
- Define hypothesis: What do you expect to learn?
- Set variants: Control and test versions
- Choose metric: Primary success metric
- Set budget: Allocate spend per variant
- Launch: Run test with equal distribution
Statistical Rigor
Get results you can trust:
- Significance level: Configurable (default 95%)
- Power analysis: Calculate required sample size
- Confidence intervals: Understand result ranges
- Effect size: Measure meaningful differences
Test Management
- Test calendar and scheduling
- Real-time results monitoring
- Early stopping recommendations
- Automatic traffic allocation
- Test history and learnings library
Multi-Variant Testing
Test multiple variations simultaneously:
- A/B/C/D testing support
- Factorial designs for element testing
- Automatic statistical corrections
- Clear winner identification
Best Practices
- Test one variable at a time
- Run tests to completion
- Use consistent conditions
- Document and share learnings
- Iterate on winners