Attribution Features
- Multi-touch attribution models
- Customizable attribution windows
- Cross-device tracking
- SKAN & privacy-compliant options
- Real-time attribution data
Attribution Models
Last Touch
100% credit to the final touchpoint before conversion. Simple and widely used.
First Touch
100% credit to the first touchpoint. Useful for understanding discovery channels.
Linear
Equal credit across all touchpoints. Fair distribution across the journey.
Time Decay
More credit to recent touchpoints. Balances discovery and conversion.
Position-Based
40% to first, 40% to last, 20% split among middle. Values bookends.
Data-Driven
ML-based credit allocation based on your actual conversion patterns.
Attribution Windows
Configure windows to match your user journey:
- Click window: 1-30 days (default: 7 days)
- View-through window: 1-24 hours (default: 24 hours)
- Re-engagement window: Customize per campaign
- SKAN windows: Apple-defined timer settings
Cross-Device Attribution
Track users across their devices:
- Probabilistic device matching
- Deterministic linking (where available)
- Web-to-app attribution
- Deferred deep linking
Privacy-Compliant Attribution
iOS (Post-ATT)
- SKAN 4.0 full support
- Conversion value optimization
- Modeled conversions
- Probabilistic attribution
Privacy Frameworks
- GDPR compliant data handling
- CCPA user rights support
- First-party data strategies
- Consent management integration
Attribution Reporting
- Channel-level attribution
- Campaign and ad set breakdowns
- Creative-level insights
- Path analysis and journey mapping
- Assisted conversion reports
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