Optimization Features
- AI-powered budget allocation
- Automatic bid adjustments
- Cross-channel pacing
- ROAS-based optimization
- Predictive budget recommendations
23%
Avg ROAS Improvement
15%
Wasted Spend Reduction
4hrs
Time Saved Weekly
Smart Budget Allocation
Our AI analyzes performance across all your channels and automatically shifts budget to the highest-performing opportunities:
- Real-time performance monitoring
- Automatic reallocation based on ROAS
- Respect minimum/maximum budget constraints
- Learn from historical patterns
Bid Management
Automated Bidding
Let our system optimize your bids:
- Target CPI: Hit your desired cost per install
- Target ROAS: Optimize for return on ad spend
- Maximize installs: Get maximum volume within budget
- Target CPA: Optimize for downstream events
Manual Controls
Keep control when you need it:
- Set bid floors and ceilings
- Exclude specific sources
- Override recommendations
- Pause underperformers instantly
Pacing Controls
Ensure your budget is spent evenly and efficiently:
- Daily pacing: Spread spend throughout the day
- Weekly pacing: Maintain consistent weekly spend
- Campaign pacing: Hit lifetime budget targets
- Accelerated: Spend quickly when inventory is available
Predictive Recommendations
Get proactive suggestions based on your data:
- Budget increase opportunities
- Underperforming campaign alerts
- Seasonal adjustment recommendations
- New channel expansion suggestions
Reporting & Insights
- Budget utilization tracking
- Pacing vs. plan comparison
- Optimization savings calculation
- What-if scenario modeling