Creative Analytics

Creative Metrics

Unified Creative View

See all your creatives in one place, regardless of which network they run on:

• Aggregate performance across networks
• Normalize metrics for fair comparison
• Track creatives across campaigns
• Identify top performers instantly

Fatigue Detection

Know when creatives are losing effectiveness:

• Trend analysis: Monitor CTR/CVR decline over time
• Fatigue alerts: Get notified at custom thresholds
• Audience saturation: Detect frequency issues
• Refresh timing: Optimal replacement recommendations

Creative Tagging

Organize and analyze creatives by attributes:

• Custom tags (theme, hook type, CTA)
• Auto-detected attributes (format, length)
• Performance by tag analysis
• Winning element identification

Iteration Insights

Learn what to test next:

• Element-level performance breakdown
• A/B test recommendations
• Competitor creative benchmarks
• Seasonal trend guidance

Creative Library

• Central storage for all creatives
• Version history tracking
• Performance history attached
• Easy sharing with team/agencies