Integration Capabilities
- App Campaign performance sync
- Conversion import for optimization
- Asset performance tracking
- Automated reporting
- Budget and bid monitoring
Overview
The Google Ads integration enables bi-directional data flow between ClicksFlyer and Google App Campaigns (formerly UAC). Import conversions for better ML optimization and pull campaign performance data for unified reporting.
Integration Types
1. Conversion Import
Send first-party conversion data to Google for improved campaign optimization.
2. Reporting API
Pull campaign metrics for unified analytics in ClicksFlyer.
3. Google Ads Link
Link Google Play Console for enhanced app campaign features.
Setup Instructions
Step 1: Link Google Ads Account
- Navigate to ClicksFlyer Settings â Integrations â Google Ads
- Click "Connect Google Ads"
- Sign in with your Google account
- Grant required permissions
- Select ad accounts to link
Step 2: Set Up Conversion Import
In Google Ads:
- Go to Tools & Settings â Conversions
- Click "+" to add new conversion
- Select "Import" â "Other data sources"
- Choose "Track conversions from clicks"
- Configure with ClicksFlyer parameters
Step 3: Configure Postback
Set up conversion upload from ClicksFlyer:
gclid={gclid}
conversion_name=app_install
conversion_time={timestamp}
conversion_value={revenue}
Conversion Import Best Practices
- Import timing: Send conversions within 90 days of click
- GCLID capture: Always capture and pass GCLID in tracking
- Conversion window: Match Google Ads attribution window
- Value optimization: Include revenue for value-based bidding
Available Metrics
The integration pulls these metrics from Google Ads:
- Impressions and Clicks
- Cost and CPC/CPM
- Conversions and CPA
- Conversion value and ROAS
- Asset performance (text, image, video)
- Placement breakdowns
App Campaign Specifics
Campaign Subtypes
- App Installs: Optimize for volume
- App Engagement: Re-engage existing users
- App Pre-registration: Build launch momentum
Optimization Goals
- Install volume (tCPI)
- In-app actions (tCPA)
- Return on ad spend (tROAS)
Troubleshooting
- Connection failed: Verify account permissions and MCC access
- Missing conversions: Check GCLID capture and import timing
- Data discrepancy: Account for timezone and attribution differences