Calculate Average Revenue Per Paying User and optimize monetization
Average Revenue Per Paying User (ARPPU) measures how much revenue each paying user generates on average. Unlike ARPU, it excludes non-paying users, giving a clearer picture of monetization efficiency among payers.
Formula: ARPPU = Total Revenue ÷ Number of Paying Users
ARPPU helps you understand the spending behavior of your paying users. A high ARPPU with low conversion suggests whales are carrying revenue. A moderate ARPPU with high conversion indicates broad monetization appeal.