Home

By Role

📱 Advertisers 💰 Publishers 🏢 Agencies

By Use Case

🎯 User Acquisition 🔄 Retargeting 📢 Brand Awareness 📲 App Installs → All Use Cases

Platform Features

🤖 AI Optimization 🛡️ Fraud Prevention 📊 Real-time Analytics 👥 Audience Targeting → All Features

Gaming

🎮 Mobile Gaming 🧩 Casual Games ⚡ Hypercasual ⚔️ Midcore Games

Finance & Shopping

💳 Fintech 🏦 Banking 🛒 E-Commerce ₿ Crypto & Web3

Lifestyle

💪 Health & Fitness 🍔 Food Delivery ✈️ Travel ❤️ Dating

More Industries

🎬 Entertainment 📚 Education 📱 Social Media → All Industries

Learn

📝 Blog (100+ articles) 📖 Glossary (50+ terms) 📈 Case Studies

Tools & Calculators

🧮 CPI Calculator 📈 ROAS Calculator 💎 LTV Calculator → All 22 Tools

Comparisons

📱 iOS vs Android 💰 AppsFlyer vs Adjust 📊 SKAN vs MMP → All Comparisons

Integrations

🔗 AppsFlyer 🔗 Adjust 🔗 Singular → All Integrations

🇺🇸 North America 🇪🇺 Europe 🌏 Asia Pacific 🌎 Latin America 🌍 Middle East → All Regions

💰 Pricing Plans 🚀 Starter 📈 Growth 🏢 Enterprise

ℹ️ About Us 💼 Careers 📧 Contact 📰 Press

Sign In Get Started

CAC Calculator

Calculate your customer acquisition cost and understand the true cost of growing your user base.

Marketing Costs

Ad Spend ($)

Agency Fees ($)

Creative Costs ($)

Tool/Software Costs ($)

Team Salaries (Allocated) ($)

Other Costs ($)

Results

Total New Customers Acquired

Average Customer LTV ($)

Total Marketing Cost

$70,000

CAC

$35.00

Cost per customer

LTV:CAC Ratio

1.43x

Target: 3x+

Payback Period

21 days

At current ARPU

CAC Health Status

Your LTV:CAC ratio is below optimal. Consider improving retention or reducing acquisition costs.