Analyze and project cohort revenue over time
| Day | Daily ARPU | Daily Revenue | Cumulative | ROAS |
|---|
Cohort analysis groups users by their acquisition date and tracks their behavior over time. For revenue, it shows how much a specific group of users generates at different points after install.
ARPU: Average Revenue Per User - total revenue divided by cohort size.
Payback Day: The day when cumulative revenue equals acquisition cost.
LTV: Lifetime Value - total revenue a user generates over their lifetime.