Calculate your Click-Through Rate and measure ad effectiveness
Click-Through Rate (CTR) measures the percentage of people who click on your ad after seeing it. It's a key indicator of ad relevance and creative effectiveness.
Formula: CTR = (Clicks ÷ Impressions) × 100
A higher CTR indicates your ad creative and targeting resonate with your audience. It affects your ad quality scores, costs, and overall campaign efficiency. However, focus on quality clicks that convert, not just high CTR.