🍎 SKAN Conversion Value Calculator

What is SKAN Conversion Value?

SKAdNetwork (SKAN) uses a 6-bit conversion value (0-63) to communicate post-install activity back to advertisers. Since you only have 64 possible values, you must carefully map them to revenue buckets or events.

Schema Design Tips

• Prioritize revenue granularity in ranges where most users fall
• Use logarithmic distribution if you have many low-value and few high-value users
• Reserve values for events if you need to track registrations, tutorials, etc.
• Consider SKAN 4.0 which offers fine, coarse, and lock window options

Timer Considerations

SKAN conversion values can update for 24-48 hours after install. Plan your schema around the revenue and events you can capture in this window.