E-Commerce Capabilities
- Dynamic product ads with catalog sync
- Web-to-app retargeting
- First purchase optimization
- Seasonal campaign management
- AOV and LTV-based bidding
Why App Users Matter for E-Commerce
App users are your most valuable customers. They convert 3x more than mobile web, have 2-3x higher average order values, and are significantly more likely to become repeat buyers. Investing in app acquisition pays dividends.
Our E-Commerce Strategy
1. Web-to-App Conversion
Your website visitors already know your brand. We retarget them with app install campaigns, using deep links to send them directly to products they viewed.
2. Dynamic Product Ads
Connect your product catalog for dynamic ads that show relevant products to each user. Automated creative generation at scale.
3. First Purchase Optimization
Installs are only the beginning. We optimize for users who make their first purchase, not just downloads. Our models identify high-intent shoppers.
4. Seasonal Campaign Excellence
Black Friday, holidays, flash sales - we help you prepare and execute seasonal campaigns that maximize revenue during peak shopping periods.
E-Commerce Verticals
- Fashion & Apparel: Visual-first campaigns
- Marketplaces: Multi-category optimization
- Grocery & Delivery: Location-based targeting
- Beauty: UGC and influencer integration
- Electronics: Product comparison campaigns
- Home & Living: Lifestyle creative focus
Key Metrics
- Cost per First Purchase: True customer acquisition cost
- ROAS: Return on ad spend (D7, D30)
- AOV: Average order value by source
- Purchase Frequency: Orders per user over time
- Customer LTV: Projected lifetime spend
Grow Your Shopping App
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