Gaming-Focused Features
- Access to 50+ gaming-focused ad networks
- Rewarded video and playable ad optimization
- ROAS and retention-based bidding
- Soft launch and global launch support
- Real-time creative performance insights
The Gaming UA Challenge
Mobile game marketing is uniquely complex. You need to balance acquisition costs with player quality, optimize for both retention and monetization, and constantly refresh creatives to combat fatigue. ClicksFlyer provides the tools to manage this complexity at scale.
Our Approach
1. Network Optimization
We work with the top gaming ad networks including Unity Ads, ironSource, AppLovin, Vungle, and more. Our platform automatically allocates budget to the best-performing sources based on your goals.
2. Creative Intelligence
Gaming creatives fatigue quickly. Our creative analytics help you identify winners early, spot fatigue before it impacts performance, and inform your next creative iterations.
3. ROAS-Focused Bidding
Move beyond CPI optimization. We help you optimize for what matters: players who generate revenue. Our ROAS models factor in D7 and D30 LTV predictions.
4. Retention Optimization
Not all installs are equal. We track D1, D7, and D30 retention by source and creative, helping you acquire players who stick around.
Gaming Genres We Specialize In
- Hyper-Casual: Volume-focused with CPI optimization
- Casual: Balanced CPI and retention focus
- Mid-Core: ROAS-optimized campaigns
- Strategy/RPG: High-LTV player acquisition
- Casino/Social: Payer acquisition and whale targeting
Creative Best Practices
- Test 10+ video concepts per month
- Use playable ads for higher intent users
- Show actual gameplay in first 3 seconds
- Iterate on winners with variations
- Localize for top markets
Ready to Scale Your Game?
Join hundreds of game studios using ClicksFlyer to acquire players profitably.
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