Influencer Marketing Attribution

The Influencer Attribution Challenge

Influencer marketing drives real results, but measuring it has always been difficult. Traditional methods like promo codes only capture a fraction of conversions. Users don't always use codes, and the connection between content consumption and app install gets lost.

Our Solution

1. Unique Tracking Links

Generate unique deep links for each creator. Track clicks, installs, and post-install events directly attributed to each influencer partnership.

2. View-Through Attribution

Not all users click links. Our view-through attribution captures users who see influencer content and install within a configurable window.

3. Promo Code Fallback

Support traditional promo code attribution alongside link tracking for complete coverage across all user behaviors.

4. LTV-Based Optimization

Go beyond install counts. Understand which creators drive users who actually engage and pay, then scale those partnerships.

Platform Integrations

• YouTube: Video and Shorts campaigns
• TikTok: Organic creator partnerships
• Instagram: Stories, Reels, and posts
• Twitch: Livestream sponsorships
• Podcasts: Audio sponsorship tracking

Best Practices

• Provide unique links to every creator
• Set appropriate view-through windows (7-14 days)
• Track post-install events, not just installs
• Compare creator LTV to paid UA benchmarks
• Scale top performers with increased budgets