Subscription Optimization Features
- Trial start and conversion tracking
- Subscription revenue optimization
- Churn prediction modeling
- Paywall A/B test integration
- LTV prediction by source
The Subscription UA Challenge
Subscription apps have a unique funnel: install â trial start â paid conversion â renewal. Optimizing for installs alone leaves money on the table. You need to acquire users who will become long-term paying subscribers.
Our Subscription Strategy
1. Trial Optimization
We optimize campaigns for trial starts, not just installs. Our models identify users who are likely to begin a free trial and engage with your app.
2. Conversion Prediction
Not all trial users convert. We build predictive models based on in-app behavior to identify high-intent users and allocate budget accordingly.
3. Subscriber LTV Modeling
Factor in expected subscriber tenure and renewal rates to calculate true LTV. This enables more aggressive bidding for high-value audiences.
4. Churn Prevention Insights
Understand which acquisition sources produce subscribers with lowest churn. Optimize for users who stay subscribed, not just convert.
Subscription App Categories
- Streaming: Video, music, podcast apps
- Fitness: Workout and meditation apps
- Productivity: Notes, tasks, calendar apps
- Education: Language learning, courses
- Dating: Matching and social apps
- News/Content: Publishing and magazine apps
Key Metrics
- Cost per Trial: CPT, not CPI
- Trial-to-Paid Rate: Conversion percentage
- Cost per Subscriber: True acquisition cost
- Month 1 Retention: First renewal rate
- Subscriber LTV: Projected lifetime revenue
- Payback Period: Months to recover CAC
Trial Strategies
- Free trial: 7-day trial converts at 30-50%
- Freemium: Lower conversion but higher volume
- Trial with card: Higher intent, lower volume
- Limited time offers: Urgency-driven conversion
Grow Your Subscriber Base
Join subscription apps using ClicksFlyer to acquire and retain paying subscribers.
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