Web-to-App Conversion

Why Web-to-App Matters

Your mobile web traffic is a goldmine of high-intent users. These visitors already know your brand and have expressed interest. Converting them to app users increases engagement, retention, and lifetime value significantly.

Conversion Methods

1. Smart Banners

Intelligent app install banners that appear at the right moment. Customize appearance, messaging, and timing to maximize conversions without hurting web experience.

2. Deferred Deep Linking

When users install after clicking a web link, take them to the exact content they were viewing. Seamless context preservation from web to app.

3. QR Codes

For desktop web visitors, display QR codes that open directly into your app on their phone with preserved context.

4. Email to App

Include smart links in email campaigns that route users to the app if installed, or to app store if not, with deferred deep linking.

Attribution & Analytics

• Track installs from web banner impressions
• Measure conversion rates by page and banner type
• Understand the full cross-platform journey
• Compare web vs app user engagement
• Calculate true web-to-app conversion value

Best Practices

• Show banners after engagement, not immediately
• Highlight app-exclusive features in messaging
• Use deferred deep links to preserve context
• A/B test banner designs and placements
• Don't interrupt checkout or key conversion flows